This season, we were lucky enough to be selected to participate in a trade mission to Japan with the DIT, who had organised a showcase inside the Tokyo British embassy. Thirty British brands were invited to display their products to influential buyers, retailers and press. The event coincided with British Week in Tokyo, so there was a palpable buzz in the air, and a real passion for what we were offering.

Below you will find a photo diary of Sabina’s trip, from both the event and the city itself.

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