A YEAR IN REVIEW
A personal note from Sabina.
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There is something deeply cathartic about reflecting on the year. This moment offers me the first real opportunity to take a step back and recognise how grateful I am for another shared with all of you.
RHYMES OF LONDON
The year opened with an intimate dinner to celebrate the launch of our Spring/Summer 2025 collection, Rhymes of London. As this collection focuses so closely on the city we call home, it felt only right to host the evening in the heart of London. Collaborating with actor and dear friend Nabhaan Rizwan, we welcomed close friends of the brand to dine inside a working London garment atelier.
THE MAKING OF SABINA SAVAGE
This celebration of local craft led us naturally to our next project: The Making of Sabina Savage. With our manufacturing based entirely in the UK, we chose to dive behind the scenes to create a film that truly shines a light on the hands behind the brand. It was a true privilege to visit our British workshops and capture the incredible skill of the artisans who bring our products to life.
LIMITED EDITION COLLECTOR'S SCARF
The summer months kept us busy; in July we launched our second Limited Edition Scarf which I was blown away to watch sell out within 2 hours of launch. Focusing on the design, Honouring Argos; those familiar with the brand will know that this one was very close to my heart with my own dog, Little Gin, providing the 'artistic assistance' by life modelling for elements within this illustration!
THE DEVIL WEARS PRADA SEQUEL
This was followed by an incredible PR moment seeing Anne Hathaway wearing our London Bridge is Falling Down design whilst filming the Devil Wears Prada sequel in New York. This was not an orchestrated PR placement. We only found out when our eagle-eyed followers began sending us the paparazzi photos; true testament to the wonderful community we have built.
TRAVEL
Travel remained a cornerstone of my year. I continued with the tradition of showcasing my collections in both New York and Paris, where I am always delighted to reconnect with existing buyers and welcome new faces. I also had the honour of travelling to Tokyo exhibiting at the British Ambassador’s Residence, offering a moment to celebrate our increasing international partnerships.
WILD AMERICANA
Our latest collection Wild Americana launched in September. First inspired by a trip to the American Museum of Natural History in New York, it was an opportunity to highlight the plight and human subjugation of many of the most iconic and recognised species in the United States, while stories of hope and natural resilience shone through.The focus on the raw and rustic colours and textures of the wilderness created opportunity for a campaign shoot that complimented the designs. The dramatic chalk cliffs of East Sussex created an arresting backdrop.
To close the year we introduced complimentary gifting wrapping for the festive season. It has been a joy to see so many of you take up this offer and I hope that there were some happy faces upon opening!
I finish this year with a profound sense of gratitude. Sabina Savage remains a small, independent business, and as a team of five women, we are deeply appreciative of the support that allows us to grow and create together. It is a joy to see what our small team can achieve with you behind us.
To those of you who are long time supporters, thank you for continuing to be here. For those who have discovered us recently, welcome! It is a pleasure to have you join us.
I wish you all a wonderful start to 2026 and I look forward to sharing the next year of Sabina Savage with you.
With best wishes,
Sabina